Colin Cowherd put Sophie Cunningham in an unexpected spot during their latest podcast conversation, asking if she was viewed as the WNBA’s “s*x symbol.” The Indiana Fever guard laughed at the question and told Cowherd she thought he was going somewhere completely different. Instead of taking offense, Cunningham accepted the label and explained why she sees no problem being both feminine and tough.
The exchange came during The Colin Cowherd Podcast, released September 11, 2026, as Cunningham promoted her new basketball podcast, No Hesitation. Cowherd pointed to her tough style on the court and her attention to fashion when she arrives at games. The clip later spread across social media, bringing more attention to an interview that was meant to promote her latest media project.
Colin Cowherd’s Sophie Cunningham Comment Goes Viral
Cowherd took a moment to describe Cunningham’s public image before asking, “You are kind of viewed a little bit, and I don’t know any other term, a little bit of the league’s, um…” Cunningham quickly replied, “Just say it. I don’t care.” Cowherd then asked, “S*x symbol. Is that fair?” Cunningham laughed and answered, “Hey, that is way better. I thought you were gonna go somewhere completely different with this, so I’ll take it.”
Cowherd then described Cunningham as an “interesting contradiction,” pointing to her willingness to compete physically and taunt opponents while also caring about how she looks when entering the arena. He said, “You are kind of a sex symbol. You’re tough, you’ll fight anybody, you’ll taunt anybody… But you’ll make sure coming into the arena, ‘I look good, and I want you to know I look good.’” Cunningham did not reject that description.
Instead, Cunningham explained that dressing up has always been part of who she is. She said she has been “super girly” since childhood and enjoys dresses, heels and fashion. Her message was simple: being feminine does not stop her from being a fierce basketball player. That balance has become a clear part of her public image.
Sophie Cunningham’s New Podcast Adds More Context
The conversation also came at an important point in Cunningham’s media career. She recently launched No Hesitation with basketball trainer Drew Hanlen through The Volume. The show focuses on the WNBA, NBA, basketball topics and league personalities, replacing her earlier podcast, Show Me Something, with West Wilson.
Cunningham has also become known for her fashion, strong personality and role with the Indiana Fever alongside Caitlin Clark. Those parts of her public image helped shape the discussion with Cowherd, but she made clear that she does not see femininity and toughness as opposites. “You can be girly and you can go out and kick someone’s ass. Like, I love that combination,” she said.
That response became the real focus of the moment. While some online reactions questioned Cowherd’s wording and called the exchange awkward, Cunningham herself appeared comfortable throughout the conversation. She used the moment to explain her own identity rather than let the label define her, giving the viral clip a second angle beyond Cowherd’s original comment.